Amazon vs Perplexity
The Lawsuit That Will Change Corporate Travel
The Amazon–Perplexity dispute is about whether AI agents can legally act as autonomous “proxy shoppers” on existing platforms, and it will shape who owns the customer, the data, and the margin in travel. Depending on the ruling, OTAs, metasearch and suppliers either reinforce today’s walled‑garden distribution or accelerate a shift to agent‑first, API‑driven, “invisible” travel booking.